When working on your brand awareness campaign, the importance of focusing on digital marketing is unquestionable. 77% of people say they are online daily, and over a quarter states that they are frequently online. But the digital marketing field is enamouring. When working on the plan for brand awareness, you have to make which social marketing channels to use and how much importance to give each.  

Here are 7 best directions you can use for your brand awareness

1. Search Engine Optimization

Every day, more than 3.5 billion searches are done on Google. That probably doesn’t surprise you since online search has become the first thing we do when we have almost any question or problem. If your website is one of the first search results when someone is looking for a solution to a problem that your products solve, it could mean that thousands of new people will learn about you.

Search engine optimization is how you get your website to appear on Google. It’s a competitive way to market online, and it takes time before you start to see results. But if you can get your website to show up on the first page of Google, it does a lot for brand awareness. More than that, SEO keyword targeting helps you build a relevant brand by letting you reach people looking for what you do.

SEO results can take more time to come, but being patient pays off in the end. As you build up your website’s authority, you’ll be able to claim more keywords on Page 1. And it’s easier to stay on Page 1 once you get there.

2. Pay-Per-Click

SEO’s paid brother is pay-per-click (PPC) advertising. Both SEO and PPC are ways to show up in the paid search results. SEO focuses on organic results, while PPC is how you show up in the paid search results. For some searches, the paid results take up most of the SERP, making it necessary to scroll down to see the organic results.

PPC has some benefits that SEO doesn’t have. PPC raises brand awareness much faster than SEO because you don’t have to work to get those top spots. Instead, you pay for them. You can start to show up on Google’s Page 1 as soon as you start running ads (if you follow best practices). And with PPC campaigns, you can choose who will see your ads based on things like their age, location, and how they search.

You can also reach many people because Google’s PPC platform has a display network that runs ads on websites all over the web and other Google properties like Gmail and YouTube. Google says that 90 percent of all internet users can see ads on its display network.

3. Social media marketing

Most people in the U.S. use social media, and most people who use social media channels go to at least one platform at least once a day. People spend much of their time and get much of their information from social media. Social media marketing is another important digital marketing channel that should be part of any plan to raise brand awareness.

Social media channel marketing is everything you can do for free on social media channels, or at least everything you can do for which you only have to pay for your time. It starts with finding out where your audience spends their time and researching the best social media channels to use. Sharing content and promotions from your website is a good way to get people to know about your brand, but it’s just as important to spend time on your social media channels talking to other accounts.

Part of your social media marketing should be about promoting yourself and building relationships. Use your platforms to share useful content from other blogs and industry influencers with your audience and join conversations relevant to your field. By reaching out to new people, you’ll build a following, which is important if you want to use social media channels to raise awareness of your brand.

4. Social media advertising

One of the biggest problems with social media marketing, especially for new accounts, is that most of your updates will only be seen by people who already follow you. This makes it slow to use social media marketing to raise brand awareness. But you can get more followers and attention faster if you also spend money on advertising on social media.

PPC is to SEO what social media channel marketing is to social media marketing. All major social media channels have ways to advertise, and most of them work like pay-per-click search ads. They also have many options for targeting, so you can ensure your messages reach the social media users who are most likely to be interested in your brand.

In addition to advertising on the main social media platforms, many brands are gaining traction on social media channels by finding popular influencers in their niche and working with them to promote their brands. People with many followers on social media already have your audience’s trust and attention. If they post about your brand, it’s an easy way to get more people interested in it and start following it.

Find out how to find the right people to represent your brand on social media through the ghostwriting company.

5. Content marketing

Content marketing is an important part of digital marketing in and of itself, and it also helps many of the other channels on this list work better. When you consistently make high-quality, relevant content for your audience, you can use SEO to target more keywords and keep your website updated, which Google likes. It also gives other websites more reasons to link to you, which is a key factor for search engines when figuring out where to put you.

Also, you can promote on social media and in your ads any piece of useful content that your audience will want to click on. If you only have your products to advertise on these channels, you’re hoping that someone will buy from you the first time they listen to you. That’s not possible for B2B companies. Buying cycles can take months or even years and usually involve more than one person. You should assume that most people who hear about your brand for the first time won’t be ready to buy.

Content marketing allows you to reach prospects with helpful content when they first ask questions about your products. You can get that first bit of brand awareness and use it to build trust. This will make it more likely that they’ll think of you when they’re ready to buy.

6. Public Relations

Public relations is another very effective way to market online, but it doesn’t get as much attention as the others on this list. A good PR plan will get you mentioned in publications that your target audience reads. This raises brand awareness and can lead to authoritative links that help your SEO.

In modern PR, you can also try to get guest posts and articles about thought leadership on relevant websites all over the web. Even if the content isn’t directly about your products, writing about things your audience cares about in high-profile industry publications builds trust in the voices representing your brand.

7. Video

YouTube is one of the most popular sites on the internet, with more than 1.8 billion users. This shows how much people like to watch videos. Some of them are cat videos, but people also watch brand videos. Over a third of consumers say they prefer video to other types of brand content, and 53% say they are more likely to interact with a brand after watching a video.

Content marketing and video marketing go hand in hand. It can be a good way to give your customers useful information and answers to questions they often have. Like written content, it can be shared on social media and used in ads. 

Conclusion 

Each form of digital marketing has its strengths. You have to determine how well each one will work for your brand. Finding the right mix is difficult, so don’t be surprised if you don’t know where to start.